|
|
Academics
The GWSB Department of Marketing offers both undergraduate and graduate concentrations in the field of marketing. The full-time and part-time MBA programs offer a wide selection of marketing course electives as part of the MBA marketing concentration.
GW Marketing MBA Concentration
The GW Department of Marketing offers five areas with the Marketing field of concentration:
Business to Business
Focuses on marketing products/services to organizations, other business institutions and governmental organizations. Examples of product categories are computers, telecommunication equipment, office systems, and factory equipment. Prominent companies in this sector include: IBM, Xerox, AT&T, Boeing, Alcoa, Bechtel, and 3M Company.
|
Business to Business Coursework
|
Recommended electives (choose one)
|
|
MKTG 242: Buyer Behavior
MKTG 250: Selling and Sales (focal course)
MKTG 253: Marketing Channels
MKTG 259: Marketing Strategy
|
MKTG 246: Marketing of Services
MKTG 248: Advertising and Sales
MKTG 252: Electronic Marketing
|
Faculty Advisor
Dr. Salah Hassan 202.994.6203
Distribution
Focuses on institutional aspects, channel selection, and the logistics and physical distribution associated with moving the product from producer to final customer, including wholesaling and retailing.
|
Distribution Coursework
|
Recommended Electives (choose one)
|
|
MKTG 242: Buyer Behavior
MKTG 250: Selling and Sales
MKTG 253: Marketing Channels (focal course)
MKTG 259: Marketing Strategy
|
MKTG 243: Marketing Research
MKTG 248: Advertising and Sales
MKTG 252: Electronic Marketing
|
Faculty Advisor
Dr. Ravi Achrol 202.994.2014
Marketing of Services
Directed to both consumers and organizations. Industries providing such services include banking, broker-age, legal, tax, health, hotel, insurance, and associations. Prominent companies/organizations include Prudential, Hyatt Legal Services, H & R Block, Merrill Lynch, Marriott, Blue Shield - Blue Cross, Mayo Clinic, Grocery Manufacturers Association, and the American Marketing Association.
|
Marketing of Services Coursework
|
Recommended Electives (choose one)
|
|
MKTG 242: Buyer Behavior
MKTG 246: Marketing of Services (focal course)
MKTG 248: Advertising and Sales
MKTG 259: Marketing Strategy
|
MKTG 243: Marketing Research
MKTG 250: Selling and Sales
MKTG 252: Electronic Marketing
MKTG 253: Marketing Channels
|
Faculty Advisors
Dr. M. Liebrenz-Himes 202.994.5982
Dr. Amy K. Smith 202.994.0903
Marketing Research and Marketing Information Systems
Focuses on consumer marketing research, sampling, study design, and data analysis. While marketing research is performed within many large companies, some prominent market research firms include Burke, Market Facts, Opinion Research, and National Analysts.
|
Marketing Research Coursework
|
Recommended Electives (choose one)
|
|
MKTG 242: Buyer Behavior
MKTG 243: Marketing Research (focal course)
MKTG 248: Advertising and Sales
MKTG 259: Marketing Strategy
|
MKTG 246: Marketing of Services
MKTG 250: Selling and Sales
MKTG 251: Product Management
MKTG 252: Electronic Marketing
MKTG 253: Marketing Channels
|
Faculty Advisor
Dr. Pradeep Rau 202.994.4989
Promotion
Focuses on marketing products to consumers, such as clothing, automobiles, and groceries. Prominent consumer product companies are Proctor and Gamble, General Foods, The Upjohn Company, Johnson and Johnson, General Motors, Levi Strauss, Gucci, and Estee Lauder.
|
Promotion Coursework
|
Recommended Electives (choose one)
|
|
MKTG 242: Buyer Behavior
MKTG 243: Marketing Research
MKTG 248: Advertising and Sales (focal course)
MKTG 259: Marketing Strategy
|
MKTG 246: Marketing of Services
MKTG 250: Selling and Sales
MKTG 252: Electronic Marketing
|
Faculty Advisors
Dr. Lynda Maddox 202.994.8204
Dr. Salah Hassan 202.994.8702
Dr. Liebrenz-Himes 202.994.5982
GWSB Marketing Faculty
For full descriptions of all marketing courses available, refer to the online GW Bulletin links below.
Graduate Marketing Courses – GW Bulletin
Undergraduate Marketing Courses – GW Bulletin
|
For more information contact:
GWSB Department of Marketing
301 Funger Hall
School of Business and Public Management
The George Washington University
Washington, DC 20052
Phone: (202)994-8200
Fax: (202)994-8999
Dr. Hassan, Department Chair, Professor of Marketing: (202)994-8702, hassan@gwu.edu
Nigist Getachew, Office Manager, (202)994-8201, ngetache@gwu.edu
|
|
*The GW Chapter of the American Marketing Association (GW AMA) is a Marketing Club welcome to all GW business students who are interested in the fieldof marketing. For more information about joining the GW AMA, please contact President Deepika Sheth (sheth@gwu.edu) or Executive Vice President (csiris@gwu.edu).
|
|
|
