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Welcome to the AMA @ GWU

The relationships you build with other GW AMA members will be valuable for helping you enhance your career in marketing while you are in the business school and after you graduate. As a member of GW AMA, you will gain access to GW alumni who can help you find jobs in companies in the DC area and throughout the world.

To become a member of GW AMA, first join the American Marketing Association (www.marketingpower.com) using their easy online registration form.

Once your national registration is complete, complete the GW AMA Member Registration Form to join the GW Chapter of the American Marketing Association. In addition to all the great benefits of AMA membership,  the $10 annual membership for the GW AMA offers the following benefits:

  • Free admission to all GW AMA sponsored events.
  • Subscription to our career update email newsletter
  • Access to our exclusive marketing alumni and professional database

If the above link doesn't work, visit the Download page to obtain a copy of the GW AMA Member Registration Form.

Everyday Resource

As an AMA collegiate member, you gain access to everyday resources that can help you in the classroom and beyond such as:

  • Marketing News. AMA Collegiate Members receive eight print issues annually, and can access all 26 issues and archives online.
  • MarketingPower.com and the AMA Member Resource Center. Here's the kind of marketing information you can access everyday.
  • AMA Spotlight includes the latest issues of Marketing Matters and Marketing News and focuses on current case studies, white papers, business book reviews, and marketing topics.
  • Marketing Trends addresses such topics as return on marketing investment, customer relationship management, branding, and competitive analysis.
  • Strategic Marketing Forum deals with the concerns of aspiring and practicing chief marketing officers with insights from experts.
  • Industry Information has sections containing marketing information relating to technology; healthcare services; business-to-business, consumer, and global marketing; and higher education.
  • Knowledge Center contains past issues of Marketing Matters and Marketing News along with white papers, research studies, and information from various AMA events.
  • Collegiate Connection. This quarterly newsletter features articles from recent college graduates, industry updates, career development information, and chapter management articles and tips. Available to members online.
  • AMA Career Center. Job postings, resume assistance, helpful articles. You can find this and more in the Career Center.

Education and Networking

  • Being an AMA member means joining a network of nearly 13,000 collegiate and 25,000 professional marketers.
  • International Collegiate Conference. Over 1,000 of the best and brightest undergraduate marketing students gather for three days of learning, networking, and fun at this annual event for AMA collegiate members only. Chapters and individuals can earn recognition, hear presentations from a range of marketing experts, participate in leadership training and networking events, and gain valuable career information.
  • AMA Conferences & Seminars. The AMA offers a yearlong series of over 30 specialty conferences, bootcamps, workshops, and hot-topic seminars. Collegiate members can attend at a discounted rate.
  • AMA Member roster. Network with professionals in your local area or across the continent by searching the online AMA professional member roster.

Experience

  • Leadership Opportunities. Participating in your local collegiate and professional chapters is a unique opportunity to manage finances, people, projects, and deadlines - the skills you'll need as a marketing professional. Have fun while enhancing your resume.
  • Case Competition. Gain real-world marketing experience and the chance for recognition from industry leaders in this exciting annual contest. Chapter teams tackle a marketing challenge from a corporate sponsor and are rewarded for the best ideas, research, and plans.

 



  *The GW Chapter of the American Marketing Association (GW AMA) is a Marketing Club welcome to all GW business students who are interested in the fieldof marketing. For more information about joining the GW AMA, please contact President Deepika Sheth (sheth@gwu.edu) or Executive Vice President (csiris@gwu.edu)




The views and policies articulated in these pages are not necessarily those of The George Washington University. GW American Marketing Association is a registered organization at The George Washington University, EEO/AA. Last updated March 31, 2009 04:24pm by srimm